BIOGRAPHY

Bill Weber is an artist, writer, and businessman with over 25 years of experience as a publisher, producer, product developer, and designer for business, consumer, and family media. Through the use of best practices in marketing, advertising, design, and electronic and print communications, he helps non-profits improve the lives of children and families around the world.

He is currently developing The World of Ambassador Bird, a children's media property that celebrates international culture and helps children create a better world to live in.

Bill has written two children's books, Hero's House and The Native New Yorker, and contributed to a third, Through Tiger's Eyes. He is working on two personal book projects: You Were Born Perfect ...You Just Forgot for the young adult market, and Designing Powerful Logos for the business market.

PROFILE

Over 25 years of experience in

Diverse Industries
  • Non-Profit Marketing and Management
  • Internet Operations and Marketing
  • Magazine and Book Publishing
  • Music and Video Retail Promotion
  • Promotional Marketing
  • Children's Entertainment
Creative Direction
  • Editorial Programming
  • Character Development
Strategic Management
  • Start-ups and Turnarounds
  • Marketing & Sales Promotion

Multi-talented artist, writer, and businessman with a passion for family-friendly properties.
  • Designed and implemented comprehensive marketing programs for major membership-based religious organizations and non-profits.

Innovator who develops ideas that meet business objectives and resonate with the public.
  • Enrolled over 150 companies in new children's entertainment trade association and launched national marketing initiatives, including theme park event that increased attendance by over 30%.

  • Pioneered the local parenting magazine concept, leveraging a $500 investment into a successful 10-year run in New York City.

Resourceful problem-solver who creates strategic alliances to maximize benefits and minimize risk.

PROFESSIONAL HISTORY

BILL WEBER STUDIOS
Principal
2007-present, 2001-2003

Branding, Marketing Communications, Product Development, Family Media

Branding & Consulting Services
  • Provide services to businesses in publishing, non-profit service, entertainment, and real estate. Clients include:
    • The Education Development Center's Hidaya Project, a peace initiative in the Gaza Strip.
    • Kids Rocking Cancer, a support community for families touched by cancer.
    • The Holis Institute, an environmental education provider.
    • A.R.T.S., an international non-profit artists' support organization.
    • The Good Deed Foundation, a consumer-marketing oriented non-profit.
    • The Temple of Universal Judaism, a Manhattan congregation.
    • The Astoria Center of Israel, a Queens, New York, congregation.
Contract Director of Marketing and Communications
Marketing & Circulation Consultant
  • Wrote and executed marketing and/or circulation plans for a diverse group of clients, including:
    • ParentAge – newsletter for mid-life parenting
    • peaceplease.com – internet retailing
    • singledparents.com – club site
    • campusresources.com – school fundraising through internet entertainment
    • Internet Sourcebook - computer industry trade directory
  • Member of Snap Marketing's freelance brain trust, contributing to new business pitches for General Electric and A&E Networks.
  • Wrote treatments, coverage, and formats for The Bacque Group, a financial group looking to invest in children's television.
Intellectual Property Development
  • Pitching program concepts to established content providers, including:

EPROMOS.COM
Internet Marketing and Merchandising Director
2005-2006

Reorganized and expanded back-end
operations of this $20 million B-to-B e-tailer
to accommodate 100% annual growth
  • Hired and trained new merchandising department to enhance customer experience, improve deals with vendors, and increase the effectiveness of the Endeca retail search engine.
  • Wrote Operations Manual.
  • Supervised department’s Search Engine Optimization efforts to increase page hits and sales.
  • Introduced brand name, boutique, and licensed product categories.
  • Supervised and edited bi-weekly newsletters, direct mail, and email promotions.

SHOWCASE ARCHIVE, INC.
General Manager / Director of Marketing
2003-2005

Revitalized mature publishing business
to generate new profits and growth
  • Repositioned the company's twelve international titles, including Lürzer's Archive, Lürzer's TV Archive, and American Showcase to open new markets and better serve customer's needs.
  • Launched new American website, resulting in a 1000% increase in sales the first six months.
  • Developed unique sampling program using alternate delivery systems.
  • Formed strategic partnerships with trade publishers, industry associations, and advertising schools.
  • Set up performance parameters and supervised vendors, including fulfillment, public relations and telemarketing firms.

MPE PUBLICATIONS, INC.
General Manager
1998-2001

In the face of major new competition,
reversed declining sales by
boosting advertiser retention rate to 85%
and opening new ad categories

AMERICAN ACADEMY OF CHILDREN’S ENTERTAINMENT
President and Founder
1994-97

Enrolled over 150 companies in a new
entertainment trade association
and launched national marketing initiatives

PARENTS & KIDS DIRECTORY
Publisher, Editor and Design Director
1984-94

Turned a $500 investment into
a successful 10-year run as
New York City’s first local parenting magazine
  • Formed marketing alliances with Parenting Magazine, WNET-TV, the Children’s Museum of Manhattan, the Children’s Health Fund, and the Food Emporium.
  • Sold national, regional, and local accounts such as Club Med, Stride-Rite, Barney’s, and Con Edison.
  • Published successful spin-offs New York for Kids Trading Cards and The Parents Datebook & Planner.

EDUCATION & TRAINING

Parsons School of Design, Communications Design
Pratt Institute, Communications Design
New Jersey Institute of Technology, Architecture

Planet Ocean, Search Engine Optimization Training, 2005
NetConcepts, Search Engine Optimization Training, 2006

Landmark Education, 12 CEUs in leadership development and communication
Writer’s Boot Camp, Screenwriting Course Graduate

BUSINESS CREDENTIALS

Sun Microsystem's Startup Camp, Marketing discussion group leader, 2007
National Academy of Television Arts & Sciences, New York Chapter Emmys judge, Children's/Teen Programming/Graphics/Animation Categories, 2007, 20008
Kidscreen Summit, Participant 2003-2007
Licensing International, Exhibitor 2006, Attendee 1994-2008
Bessie Awards, Sponsor 2005
NATPE New Orleans, Attendee 2001
New York New Media Association, Member 1994-1998
Who’s Who In Entertainment, Honoree 1994-1998

Religion Communicators Council, Member
American Mensa, Ltd., Member

COMMUNITY SERVICE

Park Avenue Men's Circle. Civic and fraternal organization in partnership with the Park Avenue Christian Church and the Temple of Universal Judaism. Founder and steering committee member, 2008-20009.

A.R.T.S., an international artists' support organization. Events committee member, 2004-present.
11th Street Community Garden, a project of the Trust for Public Land. Chair, 2002-2004.
Broadway Community Housing, supportive housing for previously homeless families. Tutor for Dorothy Day Houses summer program, 2003.
Men's Division International, men's civic organization. Reunion Chair, 2003.

PRESS

Advantages Magazine, December 1, 2007. Direct Mail campaign for Archive magazine receives glowing review.

BlogTalkRadio, October 22, 2007. John C. Havens interview with Bill Weber about RoleModel.TV at Sun Microsystems Conference New York.

ZDNet Video Interview, October 23, 2007. David Berlind, Executive Editor, interview with Bill Weber about Ambassador Bird and RoleModel.TV.

CREATIVE CREDITS

Op-Ed Articles
Television - Completed and In Development
Theatre
  • A Christmas Carol with Gerald Charles Dickens (great-great-grandson of author Charles Dickens), Marketing Design. New York premiere (2009).
  • Waiting For The Show, Marketing Design. Philadelphia Fringe Festival (2007) and New York City Off-Off-Broadway debut (2008).
  • Figment Festival at Governor's Island, personal appearance of Ambassador Bird, July 8, 2007
  • All-Star Family Festival at Opryland USA, Executive Producer, June 1996
  • Smile, The Broadway Musical, Personal Assistant to Marvin Hamlisch, 1984
Design
Books
  • Designing Powerful Logos, 2011 (scheduled release)
  • You Were Born Perfect... You Just Forgot, 2011 (scheduled release)
  • Creativity At Work, 2009 - Prize Winner, Selected for The Big Book of Self-Promotion, Harper Collins, 2009. Prize Winner, Selected to be sold worldwide by Amazon.com.
  • Through Tiger's Eyes, story and book design, Cyber-Tiger Press, 2007
  • The Native New Yorker, co-author and co-illustrator, HWH Publishing, 1987
  • Hero's House, writer and illustrator, NJSOA Press, 1977